Welcome to Consumeria
It wasn’t the new IPod. Even though I’ve now got 5 MP3 players now, 3 working, 2 non. It’s not the laptops, though I have three of those, one of each flavor of operating system. No it was a water bottle. Simply a bottle picked up while at the bookstore. I was waiting in line to purchase my books. Realizing I’d not brought a nalgene bottle with me, I was seduced by the allure of a SIGG water bottle. Resplendent in a 60′s design it was tattooed with an enviro-friendly message. “Make Love Not Landfills”
Placing the bottle in my bag, I felt like I’d entered the new land of Consumeria. Residents of Consumeria are easily recognized through the status symbols they carry. For years the trend was the plastic Nalgene bottle. You know, the one with the screw on lid and the little strap. Then we were hit with the fear of BPAs and the era of the metal water bottle began. But water bottles aren’t the only indicators of Consumeriaists. What about Timbuk2 messenger bags that dethroned the utilitarian Jansport? The discreet whisper of iPod headphones replaced by the visual of iPod video watching on the bus.
I saw my first Prada bag in real life Wednesday. I mean first seen used by a normal person, whom I encounter in my daily life. One of my classmates in fact. I’m betting she’s a Consumeriaist too. Sure our symbols might differ, but I bet we’re both driven to keep up. Different symbols, same drive. To keep up? To fit in? To satisfy some desire that helps our group identity? Who knows. I’m not taking sociology this quarter.
I still find it interesting. My 7 year old is a Consumeriaist in training. I can even see the effects of second hand consumer media on her. She came home crowing about Hannah Montana despite the fact that she had never seen a single episode of the show. Ask her who Hannah Montana is and she only has a vague idea. It’s not that her memory is bad (no this is the girl who remembers that Queen Elizabeth was locked in the Tower of London by Bloody Mary) She just doesnt have a clue , but she knows that these are the symbols worn by her classmates and she wants to fit in. On the other hand, my 16 year old displays none of these traits. Was it how they were raised? Something in their developing personality? Something else entirely?
Do you live in Consumeria? Have you ever bought something that made you feel like a sheep following the crowd?